On-page SEO skill is essential for every webmaster to have a better visibility and ranking on SERPs. If you want your business to survive in the digital era, the official website of your business must have an online presence. Let’s say you are running an online store, or selling a product on a page of a marketplace website. It means, instead of relying on your site’s popularity, you may build on the popularity of Google to get organic traffic. The organic traffic is one of the most active types of traffic that would convert to sales. Because the organic traffic reaches your site’s content by searching a reference using a keyword that is relevant to your product or topic within the content. So, there’s no doubt that online marketers need to know on-page SEO skill that remains updated based on the most recent Google algorithm.
On-page SEO skill is all abilities and pieces of knowledge a webmaster can do to optimize a website’s content to seduce Google to index and rank the site on the top SERP.
This topic will discover all on-page SEO factors as the essential parts of doing SEO. In implementing on-page SEO for your website, you can only hire an SEO expert if you have the budget for SEO. Otherwise, you can do SEO manually, but make sure you know the final goal you would like to achieve. For example, the primary purpose of online retailers in doing on-page SEO is to convert organic traffic into sales. If you are a beginner in SEO, you should learn SEO and have a better understanding of SEO and the art of selling strategy to boost up online sales.
The Definition of On-Page SEO and Organic Traffic
Improving your site’s SEO means that you are simply confirming search engines to crawl, index, and rank the web pages. Therefore, on-page SEO skills are essential to boost your site’s visibility on search engine result pages. In which, the primary goal is to earn organic traffic to your website or blog.
On-Page SEO is all efforts a webmaster or a blog owner can do ON his or her website or blog in order search engines increase the visibility of the site on search engine result pages (SERPs). In which, the main goal is to get organic traffic. While Off-Page SEO is all efforts, a webmaster or a blog owner can do OFF his or her website or blog to work up the search visibility of the site on the SERPs. (Off-Page SEO will be discussed in another post.)
Organic traffic is web visitors that come to a website or online store; as a result, free search results through a search engine such as Google, Bing, Yahoo, etc. In which, the main purpose SEO is to increase organic traffic. You can do SEO using both On-page SEO Technique and Offpage SEO Technique. Here we will focus on On-page SEO Technique.
On-page SEO Skill
Good on-page SEO skill implementation is one of many SEO factors that will bring organic traffic to your website. Moreover, on-page SEO skill is the main SEO skill that you need to seduce Google to love your content. The organic traffic is visitors who come through search engines by searching a keyword. In which they are mostly clicking on the top ten ranks of Google SERP. Because of the overload information on the Internet, you have to face a lot of competitors in a given keyword. Therefore, to win the keyword in SEO competition, firstly you need to have your website’ on-page SEO managed properly. Here are some SEO factors you should know to improve your on-page SEO skill:
Titling a Web Page
The internet marketers have invested their valuable time to research about titling a web page. It’s useless if your web page can reach the first rank of SERPs but only getting a few visitors. So, make your page title is in the balance between the keyword and call-to-action words. Make sure each page title has a unique title that has not been used in another page within your website. Besides that, you also need to consider a unique title for your web page that has not been used by another site. For example, instead of just “A Cheap DSLR Camera for a Photographer,” perhaps “Buy a Cheap DSLR Camera Using This Discount Code” is better.
Optimizing Meta Tags
Meta tags are HTML attributes that are giving out the title and short description of a web page to search engines or other types of web crawlers. In most web or blog platforms such as WordPress, Joomla, Drupal, etc., the meta tags of a web page are not visible on the front-end as default. Search engine result pages show the preview snippets of web pages based on its meta tags.
Tips to Optimize Meta Tags
The following are the tips of how to make your meta tags optimally:
- Make the meta title no more than 90 characters and include call-to-action words
- The meta description should be around 135 to 160 characters
- Include the main keyword in the meta title and the meta description
- Make the meta title and description as unique as possible
- Write a meta title and description that is relevant to the content of the web page.
Formerly, the old on-page SEO method recommended you to add some meta keywords to a web page. But recently, meta keywords somehow aren’t necessarily needed. Let’s back to the SERP preview above to see how the top organic search results appear on the first SERP. It shows that Google algorithm considers the potential visitor aims to buy a cheap DSLR camera or could be to read the review of a list of cheap DSLR camera. It’s why Google shows that each “buy” word is in a bolt either in the description and the URL. While, the potential visitor doesn’t include “buy” word in the search bar.
You can also see that the most top search result doesn’t even include the”cheap” word either on the title and description. It means Google has its algorithm to define the aim of a searcher based on the searched keywords. But doesn’t showing the search results based on the relevancy between the searched keywords and the meta keywords of the web pages.
In-depth content refers to the completeness of the content on a web page considering a short of relevant information contained within it. The following are the factors of in-depth content:
Complete Information Within the Content
A complete information within a web page could be product specifications in detail, the explanations of parts or elements of something, some explanations of review factors, or complete explanations of points that are relevant the title. Google doesn’t rank websites, but web pages. If you see the image of top SERP preview above, you’ll discover there are two search results from the same sites. It means, there is a possibility a website has two pages that are ranked on the SERP with a searched keyword. Regardless, it’s useless to have a complete information within the content if it isn’t unique. Because Google loves unique content. So, make your content as unique as possible to seduce Google.
Include the Specific Elements of the Main Keyword
Google has its algorithm to define what a searcher aims based on a given keywords but isn’t based on the most exact keywords on the content. As you can see on the SERP preview above, Google views some camera brands and names in a bolt. It means Google has the database of any keyword’s root starts from its most general word or phrase to its most specific relevant keywords. In some search results, they don’t show the”cheap” word on either title and description.
Ironically, the most top SERP preview above shows that Google even ranks to the top five a web page that doesn’t have a “cheap” word at all within the article’s body. Such as the one from an online store, bestbuy.com. It means Google lists a web page to the top rank for a given keyword based on the relation between the type of the website (online store or a product review site) and the aim of the searcher (to buy a cheap DSLR camera or to read a review of a cheap DSLR camera) and also the depth of information within the content.
To improve your on-page SEO skill, also learn blog writing skill.
Keep Up to Date
The new SEO requirements require webmasters to update the content of a website and take the keyword strategy into action. Make your content up to date based on the most current information for the primary keyword. This is an ongoing thing to do instead of adding the number of your site’s page. Google algorithm track you content update to increase your content score in Google index.
Body Tags refer to HTML tags to the types of all text on your content such as the main title or heading, subtitles or subheadings, paragraphs, bold, italic, etc. The best practice to optimize your content’s body tags is by breaking up the content into smaller sections & paragraphs. This way will make Google know which the core points of your content are. Then, they mostly will be used to highlight on the search result. Besides that, applying a good body tags method will be more user-friendly. To differentiate the level of headings and subheadings, in the HTML source of your content, use H1, H2, H3, H4 tags, and so on.
Search Engine Friendly URLs
Make each of your site’s URLs engine friendly URLs by including the main keyword of the web page. As you can see on the SERP preview above, Google make any appropriate word within the URLs in bold. It means Google will increase the search result of a web page if the URL contains a relevant keyword. A short URL structure is better, but it’s not a major factor of SEO.
301 Redirect Changed URLs
The 301 redirect refers to a permanent redirect of URL from the old URL to the new URL destination either it’s the same source page’s files or not. There would be a case you would like to change the URL structure of a web page permanently. So, it’s better to tell the search engine that your URL has been modified by doing the 301 redirect method. This method is used to prevent your web page ranking dropped significantly.
Canonicalization is the process of assigning the most preferred canonical URL structure if in case there are several choices. For example, from the four types of your URLs such as HTTPS with www, HTTPS with non-www, HTTPs with www, and HTTP with non-www, you choose to make all of URLs of your website’s page using HTTP with non-www version.
So, Google recommends you to use 301 redirects all of other URL structures of all pages to the HTTP with non-www for all pages’ URLs. This is a very vital factor in SEO. Because Google will consider the four types URL versions of your site as different sources. It means they are considered as copied or not unique and moved to the worst rank of search results, or even moved from the Google index.
Besides, consider to force HTTPS for the entire URLs of your website. Nowadays, SSL is one of the major factors of search engine ranking. All most used browsers and Google algorthm suspect that sites without SSL are not secure. So if you still using HTTP version, consider to migrate to HTTPS to boost your search engine ranking.
Having a lot of content within your web page will boost your search results presented. However, you need to make it right in order Google index your image. In your images, add Alt tag (Alternative tag), image Meta title and description including the main keyword. Besides that, make the URL of your image readable and also include the main keyword. As a result, a web page with ten optimized images within it will have eleven times search result presence than without any image.
Add at least a keyword in the heading (H1) and one or some of the sub-headings (H2, H3, or in H4). Add at least one main keyword in the first paragraph and other paragraphs. Spread also some relevant keywords in the body content elsewhere. However, take into account that the best practice to include the main keyword is in between 0.7% to 2.5% of throughout your content of your web page. Spreading the main keyword on your webpage more than 2.5 % seems as exploiting the search engine. Spreading the main keyword excessively is not SEO- and user-friendly which lead to your site or blog being banned from search engines.
Keyword research is one of the most vital SEO factors. So, try to research the keyword difficulty of each of the best keywords for your content. The elements of keyword difficulty are keyword competition level, keyword search volume, and paid search results volume. Find out how many marketers bought ads for each keyword. Then, analyze how a keyword is relevant to your content. Talking about keyword analysis is a long explanation. To improve your on-page SEO skill, learn more about how to optimize your web pages using some types of keywords. Some internet marketing experts use the art of using keywords to get a lot of traffic from search engines easily.
On-Site Interlinked Pages
Place some internal text links to each of your web pages and make them all do-follow. This method will boost the search ranking of all linked pages based on the anchored keyword within the text-links. The more internal links within a web page that interrelated and relevant each other, the better your site’s SEO. As a result, it’s one level towards the most top search results.
This method is the safest and effective SEO strategy to boost your pages’ search result presence. However, make sure you make the internal linking properly. By having your internal links managed properly, it would minimize pogo-sticking. To know about pogo-sticking, read my post about the ultimate guide to improving SEO on WordPress blog under subtitle number 9.
Finally, to improve your On-Page SEO Skill is an ongoing process. Learn SEO based on the latest changes in a search engine’s algorithm. The search engine’s algorithm may evolve. So, it’s better to stay tuned with the newest on-page SEO skill.