What is Machine Learning and How is It Used in Businesses?

In Computer Skills, Software Skills
How Machine Learning Changes Industies

Machine Learning is closely related to computational statistics and also focuses on making predictions through the use of computers. Machine learning has a strong bond with mathematical optimization, which provides methods, theories and application domains to the field. Machine learning is also sometimes associated with data extraction where the latter sub-field focuses more on explorative data analysis and is known as unattended learning. Machine learning can also be watched and used for learning and establishing initial behavioral profiles for various entities and then accustomed to finding meaningful anomalies.

In the field of data analysis, machine learning is a method used to design complex models and algorithms that fit the predictions. In commercial use, this is known as predictive analysis.

This analytical model allows researchers, data scientists, engineers, and analysts to “produce reliable and recurring decisions and results” and find “hidden insights” through learning from historical relationships and trends in data.

Cloud machine learning engine brings the power and flexibility of the framework to the cloud. You can use its components to select and extract features from your data, train your machine learning model, and get predictions using managed resources from a Cloud Platform.

Machine Learning is Revolutionizing All Industries

Machine learning is no longer a novelty for a digital company. Almost all businesses in all industries have taken advantage of this technology to improve their work processes. Data-based machine learning intelligence can absorb every corner of a certain industry and begins to disrupt the way we do business globally.

Machine learning will also affect the level of business success in the global market. Because data does not have a “mother tongue”, data-rich organizations now have more influence, regardless of location. It has been changing the competitive landscape. While developing countries are now beginning to realize that machine learning poses a challenge to demographic dividends in terms of job prospects. So that developed countries can feel a wider impact because of the deeper influence of machine learning.

Machine learning has evolved into a strong ability that underlies various business solutions, including attracting content that appeals to visitors on websites or other types of online businesses, helping movie studios learn about consumer behavior, and even engaging with users through customer chatbots.

Industries are Beginning to Get in Touch with Machine Learning

National Football League (NFL) adopts machine learning technology to collect deep concepts into player actions, passes, and positioning, to get to know the players’ playing style. In some hospitals, machine learning technology is used to analyze their patients and foretells their likelihood of return. Even recruitment and HRM tasks in most companies are now handled by algorithms that dig out the wanted personalities and are expected can eliminate biases.

Today, many hospitals use data analysis techniques to predict acceptance levels. So that doctors can be able to predict how long people with fatal illness can live. Similarly, the medical system incorporates this technology for cost-cutting measures, together with simplifying and centralizing expense reports and testing protocols.

Insurance agents around the world are also able to predict the types of insurance and auction plans that new customers will buy, predict existing policy updates, change in coverage and forms of insurance (such as health, life, property, flood) that are likely to occur. Dominant, predicting the volume of false insurance claims while setting new solutions based on actual and artificial intelligence.

4 Types of Industries that will be Likely Depending on by Machine Learning Technology

Change is inevitable in all aspects of our life, especially in business matters. You may have learned the true story of surviving businesses because of implementing Change Management and there were also businesses that failed for not daring to change. Here are the four industries that inevitably have to make a major change in their system by implementing machine learning.

Car Without Driver

Possibly, the most well-known machine learning program in the field of consumer vision is car technology without a driver or so-called self-driving car or autonom car. Many of the modern car industries are currently undergoing the machine learning testing stage, but the concept of auto-drive cars on public roads is still in its beginning phase.

Machine Learning makes Google self-driving car possible to test public road.
Google Self-Driving Car

As autonom cars begin to be realistically be used on the public roads, it is vital that the car responds to the situation around them in a very quick way. That implies that all information obtained through sensors must be straightened in the car’s system immediately, not submitted to the server or for analysis, which can be time-consuming.

So, machine learning will become the center of the digital infrastructure of vehicles, allowing it to analyze and learn conditions and situations. One of the most interesting uses of this data is mapping – while cars without drivers can map the programmed map, they should be able to update this map automatically in response to real-world circumstances, and the car must learn the new navigation network by itself.


The manufacturing companies gathered a great sum of data from sensors enclosed to every facet of the production line in the course of the IO growth. Yet, that information has not been fully utilized. Because some data parameters are collected from tricky systems that make the analysis can be a spooking job to do. The major system of machine learning in manufacturing will likely be used in anomaly detection.

Machine learning will be used to encourage collaborative robot evidence of factory concepts that can be learned by observing production lines and data flows, and can intelligently optimize production processes to minimize production costs and expedite production cycles without the cost and human assistance to analyze data.


Things to do with recommendations in the online world are becoming increasingly complex, but that would become increasingly nuanced as more streams of data such as social media are combined to set better offers.

If you are looking and want to buy cars online, you probably can get short of offers for car related products. Now, e-commerce sites can use more customers buying and data trends to provide a nuance of ads that will accurately reflect the products you may want to buy.

Amazon Redshift Analytics
Amazon Machine Learning

While e-commerce has recently gone through the early stages of the machine learning spreading. In which, one of the most engrossing things that we will see is the use of this kind of system in physical store environments. Resellers will be able to analyze customers when they’re stopping by, and we’ll begin to see this analysis applied to assist customers finding the right products and offers. By combining video analytics, stores would be able to analyze which goods people see, and even where they see the product – whether it’s the price, features, or image at the box. Considering such data with customers, retailers will likely be able to get selling strategies to offer best product recommendations for their customers which they might want to take into their wish list.


The financial industry is definitely handling a huge data – from transaction to customer data, and so on. This volume isn’t possible to decline in the future, and the financial sector increasingly wants to capitalize on the data they have. Until now, most of the data have been analyzed using statistical analysis tools, but the challenge is to sort through a large amount of data in a timely manner.

Banks and other types of financial institutions will be increasingly investing and depending on this artificial intelligence technology to think of new business opportunities, provide customer services, and also track bank fraud. Machine learning can help market sites, social media, and other business types, to analyze unstructured data to obtain more feedback and make better conclusions.

What Can Companies Get from Using Machine Learning

The age of AI technology has begun and machine learning is one of which also used in recommendation engines, search engine marketing, email marketing automation, integrating with expenses tracking app to stop employees from doing expenses report fraud, text-to-speech tools, and translation software. With businesses delivering and handling data progressively, simply plying the ever-evolving information archive almost requires tools with analytical capabilities. Read also; The Right Analytics Tool for Companies.

Machine learning is a proactive technology and designed specifically for “action and reaction” industries. Actually, the system can quickly act on machine learning output – making your marketing message more effective. For example, newly acquired data may encourage businesses to present new offerings for customers in a specific or geo-based manner. However, data may also indicate reducing unnecessary bids if a customer doesn’t require them for conversion purposes.

The last one but not the least, machine learning can even be a form of past behavior learning. Machine learning models can learn from past predictions, outcomes, and even mistakes. This allows companies to continue improving predictions based on different data entry. Many daily activities are backed by machine learning algorithms, including:

  • Fraud detection,
  • Web search results,
  • Real-time ads on web pages and mobile devices,
  • Text-based sentiment analysis,
  • Credit score and best offer,
  • Predicted equipment failure,
  • New pricing model,
  • Detection of network intrusion,
  • Pattern and image recognition,
  • Email spam filtering, and
  • Many more.

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