WordPress Loading Speed Optimization to Support Your Digital Marketing

In SEO Skills, Webmaster Skills
Wordpress Loading Speed Optimizatioin

There are many reasons why personal bloggers and Small Medium Enterprises (SMEs) tend to use WordPress in building their website. In addition to easy to use, WordPress has been standard and widely used by many people in various countries. As you might know too, there are various templates from WordPress developers to help different types of businesses, and SMEs building their websites with ease and meet their needs of activities. There are four reasons why so many people love WordPress. It’s because WordPress is a website builder or CMS that is easy to use, easy to develop, and bunch of free themes. In other words, WordPress is a user-friendly CMS. Usually, a WordPress beginner doesn’t need an expert coder in the building, maintaining, and operating a website. But for a more sophisticated site features to support your business, you might need to hire a web developer. However, to execute the WordPress loading speed optimization, you can do it yourself by following some simple tips.

You may get many obstacles in the loading speed of your WordPress website. You should not ignore this one. Therefore, WordPress load time optimization becomes one of a number of important factors to improve your site loading speed that affects it’s ranking on the SERP, especially Google.

Online business owners must be very concern about the ranking of their website on search engines as nowadays, SEO is one of the most preferred digital marketing strategies. You might be the one too. So, here’s the list of are some standards of a website that Google.

1. Using a Top Level Domain (TLD)

The Google search engine loves personal websites which are using a top-level domain. Google algorithm considers top-level domains are more convincing and reliable than other free domain names.

2. Quality Content

Your website’s keywords ranking will go up, and search engines will favor it if you post plenty of original, unique, and quality content on it. Besides, using a keyword strategy is one part of search engine marketing best efforts. Quality content has many long articles along with some references such as videos, pictures, links to internal and external quality content, and rich of sub-titles. Ideally, a standard good article consists of 1500-3000 words. Besides, Google considers your content is quality and useful based on the longer your visitors stay on a page and flip through other pages of your website or blog.

3. Consistent Content

If we talk about Consistent Content, it means your site should have a more specific niche. For example, if all of the content of your blog or website is about Retail Business Topics, it’s much better than having multi-niche (like this site). However, make sure the primary objectives of your site. If the primary objective is to reach visitors who are interested in a particular topic, having a single niche is better as the conversion rate would be higher. But if the primary objective is to generate page views and to have congested traffic, having a lot of niches is a good idea. Your website should also have consistent content. So, having regular content site would be good for your business as such method has a higher probability of making leads or converting the traffic becomes customers.

4. Maintain the Template

Changing the template of your blog or website means changing the display, coding, along with the features. It means Search engines need to re-crawl your blog or website that take time for search engines to execute, and they also need to re-rank again. If changing the template frequently, your blog or website would lose traffic as Google it has no chance for search engines to maintain or increase the rank of your site’s pages. So, make sure you get the right template for your blog or website and would never change it in a long time to keep the rank of your blog or website on the SERP. This way will make your site as a prime preference for search engines.

5. Fast Loading Page

Websites with fast loading pages will become the priority for search engines. It’s what we are going to discuss more on this topic. To have a fast loading website, do the following optimizations;

Image Optimization

One way to optimize a WordPress site is to streamline a lot of the pictures on the pages. You should not upload high-resolution images directly to your hosting server. High-resolution images are large size of files that take up the storage space of your hosting, affect the load time of your webpages, wasteful quota for those who frequently browse your website pages using a mobile device. It would be better if you use the image resolution resizing application to compress the size of the pictures before you upload and display them on your WordPress website.

Otherwise, you may need to reduce the size of the existing images on your WordPress website using a WordPress Plugin such as Smush Image Compression and Optimization. You only add and enable the plugin on your site. Read also: Image SEO.

Three essential elements of WordPress affect your website loading speed, they are;

HTML (Hyper Text Markup Language)

HTML is the basic language of web creation. HTML is not a programming language, but a markup language. There are many web programming languages used to manipulate HTML code, such as JavaScript and PHP. HTML displays various information within an internet web browser and the simple hypertext formatting written in ASCII format files (American Standard Code for Information Interchange) to produce an integrated view of the form.

CSS (Cascading Style Sheet)

CSS is a collection of program codes used to design or enhance the look of HTML pages. With CSS you can change the layout of the text, color, image, and background of your web pages from almost any HTML tag codes. CSS and HTML are complementary to each other. In which, HTML is used to create the structures, whereas CSS is used to change the look of the structures. CSS is also not a programming language. So, it’s really recommended to master HTML before you learn CSS.


Javascript is a scripting language that is widely accessible on the internet and can work in almost all modern web browsers such as Mozilla Firefox, Safari, Opera, Internet Explorer, Chrome, UC Browser, etc. Javascript is a Client Side Programming Language or one of web programming languages that the client performs the processes. In this case, they are Google Chrome and Mozilla Firefox.

Read also: Where to start to learn Web programming languages?

WordPress Optimization

To make your WordPress blog or site runs faster and optimally, it is recommended to enable the Cache System. To enable the Cache system of your WordPress blog or website, you can use a plugin such as WP Fastest Cache. This plugin will help cache the files from all of the static assets on your site like HTML, CSS, and Javascript.

After the cache files have been created, the CPU of your hosting server is no longer need to process those three elements and directly leads to the cached data. This way will increase the loading speed of your website significantly.

Those two optimizations above are the primary ways to improve the loading speed of your WordPress site. Also, the capacity of your hosting will be very influential. So, consider having a web hosting that supports SSD or SSHD technology to support your web-based digital marketing.

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